Phu Yen tourism from Fam trip delegation’s perspective

The Fam trip was organized by FLC Travel and Event JSC, connecting more than 50 travel companies and the media from HCM city and Hanoi to Phu Yen on the occasion of the re-opening of two new airline routes connecting HaNoi and HCM city with Tuy Hoa city by the Local carrier Bamboo Airways.

MS TONG THI THU HIEN – GENERAL DIRECTOR OF FLC TRAVEL AND EVENT JSC : Just come and you will definitely love this land

“I have been impressed with all the things of  PY, especially the scenery. The time of experiencing the culture, people and cuisine here has given me a deeper impression.

Our Fam trip surveyed several attractions  of PY- Quang Phu Xua, Mang Lang church, Da Dia reef, O Loan cuisine, Xep Beach – Ong Cliff, Mon Beach- Dien Cape, Vung Ro bay- Martyrs Memorial House “No number ships”, Da Bia Mountain, Hinh River hydro-electricity reservoir, H’Ly Waterfall, Le Diem community- based tourism cultural village,..etc and tourism services- accommodation, leisure and entertainment, food and beverage and transportation.

As for the new tourism products for 2021, through the Fam trip, we will try to connect to the local carrier Bamboo Airway and the travel agencies in HCM city, Hanoi and nationwide ones to attract more tourists to PY, and turning this place into a new and fascinating destination of Vietnam tourism”.

Director of MTV International travel JSC – Mr Doan Ngoc Tung: More investment into the media

I came Phu Yen 10 years ago, on the occasion of the 400^th anniversary of establishment and development of PY, at that time this place was also the host of National tourism year in the South central coast region. Coming back this year, I’ve been surprised by the development of the “yellow flowers on green grass” land

Firstly, Tuy Hoa Airport and the system of restaurants, hotels and resorts have developed considerably. The beach is beautiful and clean. The service quality is good and also more affordable than the ones of the surrounding provinces, but it is a paradox that group inclusive tours do not chose this place for long- term stay.   Accommodations in Quy Nhon, Nha Trang, are the common and popular options for travel affiliate programs, while Tuy Hoa has only been chosen as a 1-night accommodation…

In my opinion, communication and promotion being not decent enough is the reason that makes fewer tourists come to Phu Yen than other places. Communication is the top-of-priority factor which has adequate investment to make strength and efficiency in tourism promotion. At this, Quy Nhon- Binh Dinh is excellent.

Although Phu Yen tourism has developed quite quickly, it hasn’t been popular with nationwide population. If state management agencies and investment enterprises do well in the sector communication, I believe that Phu Yen tourism will have a spectacular breakthrough in the future.

Mr Nguyen Thanh Trung, Director of The Asian Tourism and Trade Co., Ltd.: Promote the strengths of nature and people

The strengths of Phu Yen are various and amazing in terms of nature landscape; especially, for me, Phu Yen beach is the most beautiful one in South Central Coast, even in comparison Nha Trang beach or Quy Nhon beach. Transports to Phu Yen are also favorable with: aviation, railway and road. The local people are honest and sincere the locality also possessed delicious and rich cuisine …

However, Marketing is the limitations facing Phu Yen. Just with 2 destinations namely Ky Co – Eo Gio, Binh Dinh has become well-known nationwide, while in Phu Yen we have more than that, we have the unique Da Dia Reef, Bai Mon Beach – Mui Dien Cape, where the first sunrise on the mainland of Viet Nam is seen…

Phu Yen is a new destination on Viet Nam tourism map. Along with the beautiful and wide nature, sincere people, the land bearing a lot of layers of culture sediment is also an advantage and great opportunity for Phu Yen to develop tourism in association with nature and people that appropriates with current trend- experiencing tourism, to immerse and get closer to nature.

Ms Tran Ngoc Hien Thanh, Director of Vietnamese Grass Travel Service Company Limited: It’s has to have adequate investment to attract tourists

As a tour organizer and  the first one to experience and use service before introducing to customers, I feel Phu Yen tourism still has “grits”

For example, Phu Yen tourism is famous for the sea, but visitors who want to go to the beach couldn’t find out any specific information, especially on common websites.

In addition, visitors coming here has not really relaxed or felt comfortable to play and use services from the sea as its scarcity. The infrastructure and service quality are not really good. A number of entrepreneurs haven’t paid enough attention to their infrastructure and service. But we can sympathize with them, especially after a year of being affected by Covid-19 pandemic

However, tourists are getting more fastidious and having high demand, so first of all, there must be an adequate investment to get the benefits. Phu Yen people are known for sincerity and hospitality but a small proportion working on service, hotel and restaurant field is lacking of smile and such friendliness. Although this issue is not popular, entrepreneurs should remember to remind their own employees about service attitude and keep a smile on their faces.

Source: Phu Yen Newspaper

Translated by THUY NHA – NHU MAI