More than 3,000 tourism businesses and over 60,000 visitors shopped at the Vietnam International Travel Mart – VITM Hanoi 2023 has just taken place. Phu Yen Tourism participates in booths to promote and introduce destinations, tourism products, cuisine products, etc., attract the attention of many tourists and partners.
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| Representatives of Phu Yen tourism enterprises attending the fair to give dedicated advice to customers and partners |
Participating with Phu Yen Tourism Information and Promotion Center, 9 tourism businesses in the province brought specific products to the fair. The group of hospitality businesses has the most participation with 5 businesses, which are high-class hotels and resorts on the coast, including Sao Mai Beach Resort, Rosa Alba Resort & Vilas Tuy Hoa, Mandala Hotel & Spa Phu Yen (APEC), Stelia Beach Resort and Sala hotel group. The group of establishments and enterprises producing and trading specialty items, souvenirs, restaurants include: Thanh Tuyen half-dried beef, Ba Muoi fish sauce, Le Hang gift shop and Quang Anh The Local restaurant.
At VITM Hanoi 2023, high-class coastal resorts have the opportunity to contact and connect with many partners across the country, especially businesses in Hanoi; simultaneously, retail discount vouchers for tourists. Mr Nguyen Hong Ngoc, CEO of Mandala Hotel & Spa Phu Yen, said: The unit runs a special promotion on the occasion of VITM Hanoi 2023 with a 2-day-1-night voucher, including Deluxe room and dinner for 2 people reduced by 50% to VND 1.3 million. Voucher 3 days 2 nights including 2 nights stay and dinner for 2 people 50% discount, only 2 million. Other units also launched promotion vouchers to attract direct visitors at the fair. Sao Mai Beach Resort sells nearly 100 promotional vouchers and discounts to retail customers at VITM Hanoi 2023, according to Mr Dang Hoang Vu, who is in charge of the resort’s marketing. More importantly, on this occasion, we have the chance to connect and work with new partners to expand the market.
Customers also expressed satisfaction with the specialty gifts made by Phu Yen. Mr. Dang Xuan Thanh, owner of Thanh Tuyen half-dried beef, said: “In Hanoi, there have been agents distributing products in the past, coming to this fair, we want to record the evaluation and feedback of new customers about the product. Not only half-dried beef, Thanh Tuyen also introduced a number of other key products such as: pork meat upstairs kitchen, salt and chili with white basil, grain germs through freeze drying… are well received and appreciated by customers “. Furthermore, Ms Le Hang, owner of Le Hang Gifts store, was surprised by the popularity and support of customers at the fair with specialties and souvenirs of Phu Yen. “This fair brought unexpected results,” Ms Le Hang said.
According to Ms Nguyen Thi Hong Thai, Director of the Department of Culture, Sports, and Tourism, Phu Yen’s participation in VITM Hanoi 2023 introduced and promoted the province’s tourism locations, products, and services to the world. Businesses are also active, accompanying the industry to introduce specific products to customers; simultaneously, enhancing connection and partner cooperations. This year, the Phu Yen Tourism booth has made an investment in LED displays to project and play video clips introducing and promoting Phu Yen’s attractions, tourism potential, and company’s goods and services in order to draw attention of customers and partners. In mid-May, the Department of Culture, Sports and Tourism implemented a plan to organize a booth to promote at Hanoi pedestrian zones together with Vietnam Airlines.
Source: Phu Yen Newspaper
Translated by HAI LOAN
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